Commercial Know-How

At DUBZ, we offer more than just technology and operational excellence. Our deep commercial know-how ensures sustainable profitability and growth for our partners. Discover the key elements of our successful business model.

Our business model consists of Four interlocking elements:

Customer Value Proposition

Over eight years, we identified and catered to the most frequent use cases of our service, ensuring a seamless travel experience for passengers. Our marketing strategy centers around fulfilling the passenger's 'Job to be Done' – ensuring stress-free travel.

We exclusively served different airlines’ passengers, establishing DUBZ as a benchmark for exceptional remote airport operations.

Profit Formula

Maximizing Profitability: Our Proven Formula: At DUBZ, we start by defining the price needed to deliver our Customer Value Proposition (CVP) and then work backwards to identify the necessary variable costs and gross margins.

Our extensive experience in Dubai since 2018 has equipped us with the expertise to run a profitable business, focusing on four key elements: Revenue Model, Cost Structure, Margin Model, and Resource Velocity. This strategic approach ensures we achieve optimal profitability while delivering exceptional value to our customers

  • Revenue formula
  • Cost structure
  • Margin model
  • Resource velocity

Key Processes

Over eight years and thousands of informed decisions, we’ve developed processes that support scalable service delivery while maintaining a consistent 5-star customer rating. Our toolbox includes — but is not limited to — platform training materials, standard operating procedures (SOPs), and a strong focus on hospitality.

We also developed a tailored platform and comprehensive operations manual specifically designed for remote airport check-in operations.

Key Resources

DUBZ has invested in its assets (people, technology infrastructure, products, tools, channels, and brand equity) required to deliver the value proposition to the passengers. Our focus here is on the key elements that create value for the customer and profitability to the company, and the way those elements interact to facilitate growth smoothly.

Unlock sustainable growth and profitability with our proven commercial strategies.

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